Episode 38-The 4 Hour Commercial

When it comes to sports marketing, advertisers are always looking to get the most views for their dollars. Few sports are able to offer advertising the way that NASCAR can. It looks like 40 billboards racing around a track for 4 hours. In this episode, we look at the financials of a NASCAR sponsorship along with the rules and lack of rules from NASCAR saying what advertisements you can have on your racecar. Its time for the Scholars of the Game Podcast.